History of our start up
OAKFIT started in 2014 as a unique, grass-roots fitness training program in an outdoor setting on the Trinity Overlook in West Dallas. The setting and location provided an opportunity for us to anchor our core philosophies with everyone who attended these tough and rigorous outdoor workouts. Weather played a big role, but did not stop us. Coach and Owner, Ron Incerta, ensured participants that training in the elements was not only safe, but practical for truly achieving results and becoming stronger than ever before. His methods of training required all participants to adhere to a holistic lifestyle approach. Each training session became more than just a workout. Ron taught these athletes about necessary preparation for optimal performance, which included: hydration, proper nutrition, work/life balance, and of course, training fearlessly with maximal output.
A few months later, OAKFIT found a new home only one block away from it's outdoor location and began building what would soon be their state-of-the art 9,000 square foot indoor training facility. Their new performance center would house robust decor, including completely re-purposed wood, steel, and iron throughout the locker rooms, front desk/reception area, as well as the guest lounge. In the center of the building, 3,000 square feet of professional-grade indoor arena turf was installed to not only authenticate the rustic design, but specifically to meet the sports-specific training needs of all the athletes it would service. OAKFIT soon became the premier fitness and sports performance facility, serving nearby neighborhoods of Oak Cliff, Kessler Park, and West Dallas, but also surrounding cities like Highland Park, Arlington, and Irving.